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Kindle Unlimited – inksperiments

Kindle Unlimited

PROJECT TYPE
Integrated Global Marketing Campaign and Photoshoot

ROLE
Creative Direction, Concept, Design, Photo Art Direction

SUMMARY
Led the concept, creation and execution of an entirely new program
for the Kindle Content team. I created an ownable brand aesthetic for Kindle Unlimited to set it apart from leading competitors by creating a compelling solution that communicated the vast library that is Kindle Unlimited. Using photography with smart objects, the featured book titles became interchangeable for easy adaptation to scale and localize globally, resulting in an effective and efficient launch toolkit.

Please note that this page is currently in progress. More info to come…