Kindle: Summer Entertainment Guide

Kindle Summer Entertainment Guide

CATEGORY // Display Ads + Custom Landing Page Experience
ROLE // Creative Direction / Design / UX
CLIENT // Amazon × Kindle

CHALLENGE
Create an entertainment guide experience that features Kindle new releases and best sellers.

SOLUTION
4-week campaign featuring a vintage summer theme. Wakescreens showcase ASIN art prominently displayed in a structured grid, designed to change out to feature other titles throughout the duration of the campaign. Other wakescreens display color-coordinated icons to represent sections the user will experience on the custom landing page. Partnered with devs to execute design on top of established device scaffolding.