Naming + Positioning / Launch Concept Development
Naming + Tagline Exploraition / Concept Development / Creative DIrection
Amazon × Kindle Content
Create a launch campaign for a crowd-sourced publishing platform tailored to authors, readers and voters. Conceptualize name, tagline and campaign concept.
NOVELLIST was inspired by the great authors of the past. Kindle NoveList reinvents the publishing model, empowering readers to select the works that they love. The play on words compliments the aspiring “novelist” and the “Novel List” as an aspirational award for new authors.
INK harkens back to the origins of writing and how authors captured their stories to share with the world. The visual language for this concept modernizes the good old fashioined ink splotch and analog typewriter.
LITERATI was inspired by great thinkers of the past, and how they came together to usher in innovative thinking. From the Renaissance to the Age of Reason, these thinkers changed how we saw the world. This concept defines the LITERATI, a community of passionate readers and writers, coming together to uncover the next great book.